Cyprus-U.S. Chamber of Commerce, Inc.

Cyprus Wine and Dairy Association Promote Halloumi and Commandaria in the U.S.A.

Commandaria is the oldest appellation wine in the world still in production. Dennis C. Droushiotis, Managing Director of the Cyprus Wine Association in North America notes, “Commandaria continually wins best pick from wine writers and enthusiasts with its ‘Best Buy - Exceptional Ratings’ from Wine and Spirits Magazine and ‘Top Ten Dessert Wines‘ rating by Wine Enthusiast Magazine.” Pleased with such accolades, the EuroWines Campaign continues to move forward with its campaign goals, “The goal of the EuroWines Campaign is to assist our U.S. Wine Industry partners in increasing awareness and sales of Cypriot wines amongst the American trade and consumer.”

 

The Cyprus Wine Association was formed as the result of a joint undertaking between The Republic of Cyprus and the European Union. Mr. Droushiotis leads its marketing and promotional activities from his office based in New York, NY.

From left: Dennis Droushiotis of Equis Trading, Inc., President of the Cyprus-U.S. Chamber of Commerce, Inc. & Managing Direcor of Cyprus Wine Association, John Catsimatidis, Chairman and CEO of Red Apple Companies, Olivia Haggipavlu Export Manager Etko Ltd., & Chairwoman of Cyprus Wine Association, Marinos Pericleous, Sales Manager of Sodap, Dr. George Soleas, Sr. VP Quality Assurance of LCBO (Liquor Control Board of Ontario), Roger Randolph President of Celebrated Cellars Wine Agent


NEW YORK/PRNewswire/ - The Cyprus Association for the Promotion of Milk Products funded by the European Union announces that the CheesEU campaign has drastically increased sales of Halloumi® cheese as it is selling out faster than being imported. "The goal of the CheesEU campaign is to assist our partners in the US food industry at the retail level to increase awareness and sales of Halloumi® cheese among the American consumer," states Dennis Droushiotis, North American Managing Director. United States Department of Agriculture (USDA) data reported that Halloumi® cheese imports to the U.S. increased by an astonishing 37% in the first quarter of 2009 as compared to the same period in 2008. In addition to increasing sales, it was especially important to protect Halloumi‘s originality; therefore, much time and effort was spent vigilantly protecting Halloumi® with a U.S. certification mark, which guarantees Halloumi ® is produced by its unique and historical methods on the island of Cyprus, North American Managing Director, Dennis Droushiotis notes, “Our trademark” in the U.S. helps to ensure that the American consumers will enjoy authentic Halloumi® from Cyprus that is made in the unique traditional method, that uses sheep and goat‘s milk and folding the cheese by hand.

 

“Halloumi is a lovely cheese with its squeaky texture and high melting point.

  It maintains its bounce even if you grill it or sauté it to a golden crust.”

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